Named after the northernmost city on the Jutland Peninsula, it would not be surprising to confuse the contemporary American watch brand Skagen with a Danish brand whose name is more symbolic than historical. Nevertheless, Skagen has succeeded for decades in representing the ideals of modern Danish design for the American market, minimalist timepieces with distinct characteristics that deny their affordable prices. The Skagen Signatur Hybrid Smartwatch is in line with the brand’s modern and refined design language, a collection of four watches combining the watchmaking heritage of the mechanical movement with discreet connectivity features to inform the wearer without distracting him.
Skagen’s hybrid approach to the smartwatch is manifested in a discreet notification system, which is based on subtle clues rather than openly displayed notifications that can affect concentration, and which provides the wearer with updates through a secondary dial with four color-coded sections to communicate silently if a call, text or notification requires attention (shown in action here).
Because its intelligent functions are mainly shared/pushed to a connected Android or iOS device, the Signatur only needs a standard replaceable CR2430 coin battery to power its functions, which simplifies the life of a less necessary Micro USB connection. The interchangeable 20 mm bracelets offer aesthetic flexibility, while each of the four styles has a distinct personality that should appeal to all lifestyles.
The four models of Skagen’s Smartwatch Signatur hybrid line of watches are now available online, at prices ranging from $175 to $195, depending on the finish and band.